What are the biggest advantages of trade promotions and why


Discussion 1 : Trade Promotions

What are the biggest advantages of trade promotions and why? Compare and contrast trade promotions vs. consumer promotions

Discussion 2 : Sales Promotion Strategies

What are three sales promotion strategies? Compare and contrast the three strategies and use one product to illustrate each strategy. Compare and contrast which strategies would be appropriate with each of the four major types of selling (trade, retail, telemarketing, and e-marketing).

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Dissertation: What are the biggest advantages of trade promotions and why
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