This module taught you that although much of the data collected in a program evaluation and performance measurement will be quantitative, it is very important that we do not overlook the value of qualitative data within this process.
Tasks:
In a minimum of 250 words, respond to the following:
What are the key characteristics of qualitative evaluation methods?
What are the benefits of including qualitative data in the evaluation process?
Do you believe that an evaluator can deliver and complete a valid evaluation of a program or an agency without including qualitative data? Why or why not?