Discussion Post: Brand Strategy
A well-defined brand strategy is significant for firms with expansion goals. Also, a strong brand could be a powerful tool for a competitive edge to large or small companies.
a) With this in mind, list four benefits of a strong brand to business organizations.
b) We live in an ever-increasing globalized society. Reflect on the challenge of global branding.
c) What are the benefits of globalizing a brand?
d) What are the unique challenges to this type of branding and in your opinion, which areas of the world pose the bigger challenges and why?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.