Problem
A. Define Analytical CRM? What are it's benefits?
B. What are the five Ss of Managing Customer data?
C. What are the benefits of customer data management?
D. What is Customer database? What are it's uses?
E. Define Data Warehouse. What are its components?
F. What is data mining?
G. What are the types of data mining?
H. What are the difficulties in data mining?
I. Define Market Basket Analysis. What are it's applications?
J. What is Click stream analysis?
K. What are the levels of click stream analysis?
L. What are the challenges of tracking with click stream data?
M. What are the types of personalization?
N. Define collaborative filtering.
O. What are the types of collaborative filtering?