What are the benefits and potential risks of doing so


Problem

After reading the case "Kickboxing at Adobe Systems" answer the following questions:

a) What are the most important elements of the kickboxer program? How do they affect participants abilities to learn about the "intrapreneurship" process and to launch new business concepts?

b) Should Adobe work to expand the reach of the kickboxer program? What are the benefits and potential risks of doing so? how long should a program like this be continued?

c) Should Adobe change the way in which it supports and sustains high potential business concepts identified by the kickboxer process?

d) How would you assess Adobe's goals and ambitions for the kickboxer program overall?

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Marketing Management: What are the benefits and potential risks of doing so
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