Write an 750-1000 word essay in APA format addressing the following:
- What are the benefits and drawbacks or risks of utilizing the services of market research firms? Are Tims concerns valid? Why or why not?
- What codes and restrictions are in place to promote ethics within the industry? Are they sufficient in your opinion?
- How has the advancement of online capabilities impacted the marketing industry, market research, and reporting practices?
- What steps do you think Tim could take in the design of his market research project to mitigate risk while increasing the quality and reliability of the information he receives?