Discussion
Lululemon is a Canadian company that specializes in high-end athletic apparel. As you watch the multimedia case, pay close attention to their vision, culture and leadership. Then answer the questions below:
• Describe lululemon's culture, including how it originated.
• What is the relationship between this culture and the mission and values of the company?
• What are the benefits and cost of having a strong culture like lululemon's?
• What elements of this culture would you like to see at your company and why?
Article: Leadership, Culture, and Transition at lululemon (Screen Text Version) by MICHAE L TUSHMAN.