Q1: Describe Harrah's marketing strategy. How does Harrah's strategy differ from its competitors?
Q2: What is Harrah's Total Rewards program? In the context of BI, what does the program provide to Harrah's?
Q3: What are the basic elements of Harrah's closed-loop marketing system and how does it help to improve ROIs?
Q4: What specific challenge did Expedia face related to customer data? Why was this important to its success?