1. What is the management-research question hierarchy for Akron Children's Hospital?
Management question:
Research question:
Investigative questions:
2. What are the advantages/disadvantages of an observation study for this research?
3. If you were designing such an observation study, what would you direct researchers to record/look for/listen for?
4. What does the brand promise recommendation reveal about what researchers experienced and concluded from their study?
5. What ethical issues would surface in hospital studies in general and this study in particular?