Discussion questions:
What factors are contributing to the intensity of today's global competition?
What are the advantages and disadvantages of direct investment in a foreign market?
Name two foreign markets in which a household appliance manufacturer would be interested in investing, and two markets in which it would have no interest in investing.
Please cite with;
Armstrong, G., & Kotler, P. (2014). Principles of Marketing. (15th ed). Upper Saddle River, New Jersey: Pearson Education Inc.
This is a short 1 to 2 paragraphs