What are the advantages of creative side of google being run


Homework: Management of Technology

Learning Outcomes

Explain of the concepts, models for formulating strategies, defining the organizational strategic directions and crafting a deployment strategy.

Instruction

Read the opening case of chapter 10 "Organizing for Innovation" from their book Strategic Management of Technological Innovation (Page Number-197-200) of e-textbook. Based on your understanding of the case and concepts studied until now answer the following question in 300 to 500 words each.

1) What are the advantages and disadvantages of the creative side of Google being run as a flexible and flat ‘technocracy'?

2) How does Google's culture attract the kind of employees it can attract and retain?

3) What do you believe the challenges are in having very different structure and controls for Google's creative side versus the other parts of the company?

4) Some analysts have argued that Google's free-form structure and the 20 percent time to work on personal projects is possible only because Google is prior success has created financial risk in the company. Do you agree with this? Would Google be able to continue this management style if it had closer competitors?

Format your homework according to the following formatting requirements:

(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.

(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

Attachment:- Case-Study.rar

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