1. What are the problems faced by international marketers conducting survey research? How can international marketers reduce or eliminate these problems? Are there some problems that cannot be avoided? Why?
2. What are the advantages of conducting interviews in person rather than by phone? What are the disadvantages? What are the differences among mail, fax, e-mail, and web-based surveys?
3. Is diversity in the workplace a divisive topic? If so, what could diversity professionals and business leaders do or say to make it less so?