Discuss the below:
Q: Discuss how BlendTec's video campaign is any different from a television advertising campaign? What are the advantages for the company and the consumer?
Viewers at the BlendTec website help BlendTec spread the word by sharing videos with their social network by clicking on buttons for Facebook or Twitter. They can even subscribe to the site using RSS technology. Not all viral videos are what they seem and content is NOT King.
Post Category: Will It Blend?
Will it Blend? the viral YouTube campaign that put Blendtec on the map. See owner, Tom Dickson, blend iPhones, marbles, glow sticks, rake handles, and more.