Case 1
1. What are the advantages and drawbacks of universities using social media to communicate with various stakeholders-students, potential students, alumni, donors, etc.?
2. Do you think there would be more or fewer communication barriers when using social media? Discuss.
3. What should managers do to be sure they communicate effectively when using social media?
4. Looking at the rules and regulations that universities are establishing, do you think that business organizations should have rules for employees using social media? What types of rules do you think would be necessary? Be as specific as possible.
5. What have been your experiences-both positive and negative-with social media? From your experiences, what guidelines could you suggest for managers and organizations?
Case 2
1. What do you think of this? Do you agree that e-mail can be unproductive in the workplace?
2. Were you surprised at the volume of e-mail an average employee receives daily? What are the challenges of dealing with this volume of e-mail? How much e-mail would you say you receive daily? Has your volume of e-mail increased? Have your had to change your e-mail habits?
3. What do you think of the e-mail "replacement" some businesses are using-more of a social media tool? In what ways might it be better? Worse?
4. What implications can you see for managers and communication from this story?