1. Would social media be appropriate in your particular use of health care services? How might your own privacy be compromised during your daily use of communication methods? How does the dissemination of accurate and inaccurate mass media information affect the general population in a crisis situation?
2. What are the advantages and disadvantages of virtual communities?
3. How would you incorporate new communications technologies, such as Facebook, Skype, blogging, and Twitter, into your communications plan if the transplant mismatch situation (from the readings) happened today?
4. Why is clear messaging essential to building and sustaining brand strength?