Discuss the below:
Review the case: Tivo in 2002:Consumer behaviour by Luc Wathieu
In your write-up, please write a minimum of two pages answering the following questions:
The Product: What are the advantages and disadvantages for consumers?
The Situation: What are the favorable and unfavorable aspects for the company?
The Solution: Consider a marketing strategy to address consumers by using:
Actual state?
Ideal/desired state?
Problem recognition?