What are the acceptable performance standards


Assignment: Business Plan

Products and/or Services

o Describe the products and services you plan to sell.
o How is your product or service unique?
o Are you producing a commodity or a differentiated product?
o How does your product or service compare to other products in
o Quality? Price? Location?
o What experience do you have with this product/service?

Market Assessment

I. Examining the General Market

o How is the market characterized?
o Are there clear segments in the market? Describe them.
o What important customer need(s) is the market not currently fulfilling?
o What is the growth potential for each segment of the market?
o What opportunities and threats does your firm face?
o What does an analysis using the Five Forces model suggest about your industry? Who is your competition (in light of the Five Forces)?
o What trends, relevant to your business, do you see?
o What are the drivers of change?
o What political and legal issues do you face, such as zoning, environmental laws, inspections, etc?

II. Customer Analysis

o Who will be your customers?
o What do you sell to each of the customers?
o How does your product/service solve a key customer problem?
o How difficult is it to retain a customer?
o How much does it cost to support a customer?

III. Industry Analysis

o A comparison of companies is similar.

IV. Strategic Alternatives

o What can the company do that they aren't doing now?

Strategic Implementation

I. Production

• How will you produce your product?
• What value will you create and capture with your product?
• What is your competitive advantage?
• What technology will you use, i.e. reduced tillage, GPS systems, etc.?
• What processes will you use to produce products?
• What growth options will you use to develop the business unit?

o Enterprise Expansion
o Replicate
o Integrate
o Network

What is the anticipated timeline?

II. Resource Needs

In order to effectively organize your business, you need to ensure the resources are available. Assess those needs here.

• Human

o What skills are needed?
o How will human resources be acquired?

• Financial

o What level of financial resources will be needed?

• Physical

o What type, quantity and quality of physical resources will be required?

III. Sourcing/Procurement Strategy

o On what do you base a decision to buy products or services? Price? Quality? Convenience? Extra service? A combination?

o By what venue will you find suppliers - local dealer, Internet, direct from the manufacturer, etc.?

IV. Marketing Strategy

o What is your sales plan?
o What advertising and promotion will be used to increase sales/awareness?
o Where will you sell products/services?
o Will you use the open market or contracts?
o Do you have a preferred market outlet?
o Are you a qualified supplier for a specific processor or buyer?
o How will you price the product?

• Hedging, forward pricing, options

o How will you use these to mitigate your risk?

• Contracting

o Will you use production or marketing contracting to reduce risk?

• Insurance

o How will you use crop, liability and other insurance?

E. Performance Standards

o What performance standards will be used to monitor this enterprise or business unit?
o What are the acceptable performance standards?
o What yield or output levels could you attain?
o What efficiency levels will you reach?
o What procedures will be used to monitor performance?
o Who is responsible for monitoring performance?
o What industry benchmarks will be used to assess performance?

Format your assignment according to the following formatting requirements:

o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.

o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.

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Business Management: What are the acceptable performance standards
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