Your test will comprise 3 questions from the general topics listed below. You can answer any 2 of the 3 questions. It is recommended that you study and be prepared to answer all of these.
Q. What are the 4 P's and their importance?
Q. Micro-environmental factors.
Q. Macro-environmental factors.
Q. Importance of Marketing
Q. Consumer Decision-making Process. Q. Product Life Cycle (PLC).
Q. Pricing - and the various objectives of price setting, including skimming and penetration pricing
Q. Ethics and Corporate Social Responsibility.
Q. Product differentiation and competitive advantage.
Q. Target Markets and Segmentation
Q. Packaging and labeling.
Q. Business Market classifications.
Q. New Product Adoption Process.