Assignment: Operational Excellence Case Study
Case Study: Blackberry Hill Farm.
Read the case study and answer the following questions. Provide an introduction, a conclusion, and refrences.
Key issues
• Capacity management in both services and manufacturing in a seasonal business
• Quality - service trade-offs
• Inventory - availability trade-offs
• Marketing/operations interaction
• Strategy in small businesses.
Questions
1. How do the overall objectives of the business impact on the capacity management of the various parts of the farm?
2. How important is demand variation to this business as a whole and to each of its separate attractions?
3. How could the farm as a whole and each of its separate attractions cope with demand fluctuations?
4. What are the strengths and weaknesses of the proposed new ventures (Schoolroom vs. Maize maze)? What advice would you give Jim and Mandy regarding this year's new venture?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.