1. What are starbucks' core competencies? do the new businesses allow Starbucks to leveragege those competencies?
2. Do Starbucks' diversification efforts appear to be primarily about increasing growth or increasing shareholders value by sharing activities building Market power and or leverage core competencies?
3. Where do you think Starbucks should draw boundaries and what business to compete in? should it keep the new products in the corporate family? should it continue to move into the grocery retailing in space?