Discussion Post
• How could the brand you're focusing on in this class use Social Entertainment, provide an example.
• What are some ways a brand can integrate into social gaming?
• Give one example of integrations from our materials, like product placement, Avergames etc.
• For the company you chose to focus on, what type of social media commerce will you engage in? How will you help your customers find your product/service, and move through the decision-making process?
• Imagine you are launching a new product/service this summer, how will you drive awareness, and how will you work toward securing good customer ratings/reviews? Be specific with some ideas.
• What are some psychological factors that may influence your target customer? Refer specifically to some of the following:
The sources of influence include social proof, authority, affinity, scarcity, consistency and reciprocity.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.