What are some steps you did follow to sell season tickets
Problem
Imagine you are the ticket manager for a professional football team that only won 2 games the past season. What are some steps you'd follow to sell season tickets for the team's games next year?
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Identify a non-market stakeholder group directly interested in the marketing-related problem or issue. Is this non-market stakeholder group relevant to problem?
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What are some steps you'd follow to sell season tickets for the team's games next year?
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