Homework: Marketing Management
Learning Outcomes:
• Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer's decision.
• Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment.
Task:
• Think about the various soft drinks that you know from the local market and chose any 3 out of that (e.g. Coca-Cola, Pepsi, 7-Up, Mirinda Citrus, Saudi Champagne, Shaani, Sun Top & Sun Cola, Lemontia, Rani Pulp Drinksetc.). Critically Examine how do these various brands position themselves in the Saudi market?
• Suppose you wants to open a new restaurant of your choice in the local market. Based on the chapter concepts, critically Examine the following questions.
o What are some secondary sources of information that you might use to conduct the research on potential new locations? Describe how these sources might be used?
o Describe one method that you may use to gather primary research on prospective locations.
o As per your understanding which kind of research you should make first? Why?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.