Paper Assignment: Retail Category Management
Many retailers (especially grocery stores) have found category management to be a great technique for improving sales productivity within merchandise categories. It has also changed the way that vendors and retailers communicate with one another. In a short paper, answer the following questions:
• What benefit would retailers gain from using category management to guide their decisions with merchandise planning?
• How can retailers utilize the vendor's knowledge of the merchandise categories that it sells to make better merchandising choices? Explain your answer.
• What are some reasons that consumers become dissatisfied with a retailer's merchandise selection? What can retailers do to avoid these pitfalls?
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.