Please provide substantive responses, minimum of 2 paragraphs, to the following essay questions.
- What can be learned about a job candidate from analyzing a job application that cannot be learned from the candidate's resume?
- What are some problems that a firm might face when undertaking a major restructuring of its sales organization?
- Why is personal selling typically emphasized in business markets and advertising emphasized in consumer markets?
- In consultative selling, how important is collaboration with the customer and within the sales organization?