Problem
1. Do you agree that marketing strategies tend to have a male-oriented bias? If so, what are some possible consequences for specific marketing activities?
2. Construct a ‘consumption biography' of a friend or family member. Make a list and/or photograph his or her favourite possessions, and see if you or others can describe this person's personality just from the information provided by this catalogue.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.