Question: What are some of the ways marketers can break through consumers' perceptual screens? If you were a marketer for a line of pet food for cats and dogs, what method might you use?
2. Suppose you are employed by a large electronics retailer, and a customer comes to you with cognitive dissonance over the purchase of an expensive computer system from your store the previous week. How would you work with the customer to help dispel that dissonance?