Problem: TVM- Single and Annuity Cash Flow
• The word persuasion turns some people off. What negative connotations can it have?
• What are some of the underlying motivations that prompt individuals to agree to requests that do not directly benefit themselves or their organizations?
• Why is it important to know your needs and have documentation when you make requests of superiors?
• How are direct-mail sales messages and e-mail sales messages similar, and how are they different?
• Ethical Issue: What is puffery, and how can it be justified in marketing messages? Consider the following: Dr. Phil calls himself "America's most trusted relationship counselor." Rush Limbaugh claims to be "America's anchorman." Sony's Cyber-Shot camera advertisement says "Make time stand still."
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.