Discussion Post: Global Marketing
Consider the advantages and challenges presented by today's global marketing environment. Then answer the questions below:
A. Does your company have a global or international presence?
B. Answer the applicable question below:
a. If your company is global: What are some of the pros and cons for your company of doing business across countries and cultures?
b. If your company is not global: Do you think that your company should go global? Why or why not?
C. Why is it important for leaders - the CMO, CEO and Executive Team - to understand digital and global marketing dynamics? What is the role of leaders in helping their organizations to navigate the challenges of a global marketplace?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.