What are some of the potential benefits of a more, Marketing Management

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What are some of the potential benefits of a more

1. What are some of the potential benefits of a more formalized approach to forecasting?

2. Prepare a weekly forecast for the next four weeks for each product. Briefly explain why you chose the methods you used. (Hint: For Product 2, a simple approach, possibly some sort of naive/intuitive approach, would be preferable to a technical approach in view of the manager's disdain of more technical methods.)

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