1. What are some of the metrics that marketing analysis can help uncover about a business or the industry they exist in? Why is this an important practice?
2. Assume you are selling a product requiring you to typically use the product-solution sales presentation method. You have completed your study of a prospect’s business and are ready to present your recommendation to them. What is your selling strategy?
3. When considering a reward and recognition (compensation and benefits) plan that effectively retains employees, what are some key components that must be included? Why?