What are some of the key marketing considerations marketing might apply to the use of both a brand and line extension strategy? What are both the advantages and challenges with each strategy? How does this impact the other key marketing areas of product price, promotion, distribution, if so? What about firms that have lesser known brands, or low key brands. What are some reasons they might apply a brand or line extension strategy? Further thoughts please. (150 words and 1 reference)
MB Brand Extenstions