Problem
A. What are the benefits of personalization?
B. What are some of the downsides of personalization?
C. Describe the difference between customization and personalization.
D. Which aspects of personalization can cause a customer to react negatively?
E. What responsibilities does an organization have for its customers' personal data?
F. Define employee engagement (EE).
G. Define employee experience (EX).
H. What is the relationship between EX and EE? Why is it easier for organizations to change EX rather than EE?
I. What two factors can positively or negatively affect both EX and EE?
J. Define user experience (UX). How does it relate to EX?