Essay Problem
Some companies put a very high emphasis on effective new product development. Others do not. Discuss how a company's investment in "new product development" impacts its business plan and marketing strategies (and tactics). What are some of the critical factors associated with a new product's success or failure?
Identify and compare at least two actual examples from the business world. Provide reference sources.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.