Problem
Sustainable, Cultural and Global Consciousness
Perform a global business situational analysis by carefully responding to the following questions:
a) What are some of the economic trends that could impact Wal-Mart's marketplace?
b) Describe the socio-cultural factors and/or characteristics of Wal-Mart's market.
c) What are some of the communication and technological trends that could impact Wal-Mart's marketplace?
d) How are the (global) economic, socio-cultural, communication and technological trends linked to the opportunities /threats currently faced by Wal-Mart?