What are some of the benefits of soft market research data, Operation Research

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What are some of the benefits of soft market research data

Describe Hard vs. Soft Market Research

Problem- What are some of the benefits of "soft" market research data gathered using techniques such as focus groups and observation.

Part 1- What are the benefits of using "hard" data such as statistics on consumers' buying habits and figures on market size?

Part 2- When might each kind of data be preferred and why?

I need help to explain the differences between hard and soft market research. It also give the explanations of when each form of market research is most useful.

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