1. What are some of the advantages and disadvantages of a parallel development process? What obstacles might a firm face in attempting to adopt a parallel process?
2. In 200 words Explain the four indicators of the balanced scorecard, and state what a strategy map is?
3. You are the marketing manager for Coca-Cola products in the United States. Describe the product line for just the Coke-branded products and briefly describe how each Coke-branded product differs from the other products in the Coca-Cola brand product line.