This is Marketing cours and we use consumer behaver book
Choose two different new products in different categories (aimed at consumers, not organizations) introduced in the last few years. What are some "innate" and "acquired" (psychological) needs that would be useful bases for positioning and promotion of these products? What is the corresponding level in Maslow's hierarchy for each need? (This is a thought exercise and you are encouraged to come up with as many needs as you can after reading these sections of the chapter, rather than do any external research).