Problem
The company that we need to work on is COSTCO
a) Product analysis:what is this company selling, and how do they sell it? (Price point, comments on the consumer decision process, high or low engagement, product positioning, target market, etc.)
b) Demographic analysis: Analyze demographics as they relate to your company. Where does the company sell geographically? What are some important points related to the demographics of the company's target market?