Problem 1: Search Marketing will reach to $86B in 2023. Improving ranking of Ads presented after search is called Search Engine Optimization (SEO). What are some good tips to improve ranking in Google search?
Problem 2: What are the characteristics of good podcasts and bad podcasts and why? Give an example of a good podcast and a bad podcast and explain why. In what way podcasts can be used in the business situations? What are the business opportunities podcasts can create or contribute?