Problem: Public Service Announcements Presentation
1. How does celebrity endorsement work as a form of marketing communication?
2. What are some disadvantages in using celebrity endorsement?
3. What should this non-profit organization watch for when selecting a celebrity?
4. Is this form of advertising effective in altering the behavior of people your age?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.