What are some disadvantages in using celebrity endorsement


Problem: Public Service Announcements Presentation

1. How does celebrity endorsement work as a form of marketing communication?

2. What are some disadvantages in using celebrity endorsement?

3. What should this non-profit organization watch for when selecting a celebrity?

4. Is this form of advertising effective in altering the behavior of people your age?

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Business Management: What are some disadvantages in using celebrity endorsement
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