What are some components of the yale approach


Problem: After watching "How to speak so that people want to listen" - Julian Treasure, "How can you change someone's mind" - Hugo Mercier (TED Ed), and "What stops people from changing their minds?" - Jonah Berger.

Answer ONE of these questions

1. Compare the information from Julian Treasure's talk to the Elaboration Likelihood Model. What are the similarities and differences between the two?

2. Relate the information the Hugo Mercier mentions in their talk to the Yale Attitude Change Approach. What are some components of the Yale approach that are similar to Mercier's talk?

3. Explain how the Theory of Planned Behavior is related to Jonah Berger's talk.

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