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What are sales promotions b describe the difference between

This is a three part question:

What are sales promotions? b) Describe the difference between trade orientated and consumer orientated sales promotions activities. Provide examples for these different types of promotion and c) discuss the major decisions that marketers must make in using sales promotions.
500-600 Words, APA format, Literature Review sources (at least 3), include citations (at least 3)
Please do not plagiarize, paraphrase please!

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