Problem
TARGET MARKET for Grupo AlEn What is the target markets defined in terms of targeted demographics, geography, psychographics and/or buyer characteristics and the POSITIONING of Grupo AlEn statements for target markets How do consumers and organizations go about buying, using, and disposing of our products? consumer market: What are the relevant demographic, psychographic, and behavioral segmentation approaches and the media habits of the targeted segments? If a business market: What are the relevant demographics of the purchasing firm? How will we position our product for our products?