What are reasons why crystal pepsi prime marketing failed, Marketing Management

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What are reasons why crystal pepsi prime marketing failed

Problem

a) What are three reasons why Crystal Pepsi prime marketing failed and why?
b) What are three things that Pepsi did not take into account that helped/caused the failure?
c) What are three things that Pepsi could have done to save Crystal Pepsi from failing?

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Marketing Management: What are reasons why crystal pepsi prime marketing failed

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Marketing Management: What are reasons why crystal pepsi prime marketing failed

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