Homework: Marketing Research
Instructions
After completing this unit, you should now have a better understanding of the ethical issues that can occur in every step of the research process, from identifying the problem to analyzing the data and presenting the information.
Below are several research case studies, one of which you will choose to review. Analyze the possible ethical implication of your chosen study. Based upon the details of your chosen case study, discuss the possible ethical implications to both the client and the researchers.
Follow the instruction listed below.
Choose one of the following case studies:
1. Decision Analyst. (n.d.). A decision analyst proprietary panel of users.
2. Decision Analyst. (n.d.). A qualitative approach to understanding the path-to-purchase.
3. Decision Analyst. (n.d.). A rose of any other color.
4. Decision Analyst. (n.d.). China: A new world of possibilities.
After reviewing the case study, provide a summary of the case in your own words. Then, analyze the ethical implications involved in the study. In your analysis, be sure to answer the following questions:
1. How does ethics play a role in marketing research?
2. What are possible ethical implications for the client?
3. What are possible ethical implications for the researcher?
4. What should be included in the client/contract agreement to counteract ethical issues?
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.