Mobileye Albritton-
Case Write-up (Individual Assignment)
What are Mobileye's competitive advantages?
What are their competitive vulnerabilities?
How should Shashua and Aviram handle OEM demands for lower prices?
Should they maintain a "full" price strategy or discount for the low-end bundle?
How should Shashua and Aviram approach Google?
Should they cooperate with Google or keep them at arm's length?
Attachment:- Mobileye.rar