In 200 words each, please discuss the following questions.
1. Explain why sugging and frugging are bad for marketing researchers.
2. Firms are categorized as internal and external suppliers of marketing research information. Explain what is meant by each, and provide an example of each.
3. Explain why marketing research was not widespread prior to the Industrial Revolution.
4. Describe two examples of the types of studies in each of the four classes of marketing research studies provided in the first chapter of our textbook. Use the CSU Online Library to find more information.
5. What are marketing, marketing concept, marketing strategy, and marketing research? Explain the role of marketing research in the process of marketing management, marketing concept and marketing strategy.