Problem
1. Select and explain CRM value propositions from a business perspective and why are the Companies rushing to jump on the CRM bandwagon.
2. And secondly how does their retention Strategy differ from Loyalty.
3. What are Loyalty Programs in CRM? And Provide example.
4. Explain definition and Key Objectives of loyalty. Using this information. Write a professional article on the practice and use of CRM among businesses in Zambia.