What are likely to be the best measures of actual and, Other Subject

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What are likely to be the best measures of actual and

What are likely to be the best measures of actual and potential value for each of the listed customer bases?

· Customers for a B2B electronics components distributor

· Customers for a dry cleaner

· Customers for an automobile manufacturer; for an automobile dealer

· Customers for a large regional supermarket chain

· Customers for Disney World; for Six Flags; for Club Med

· Customers for CNN; for HBO (Caution: They're different. CNN sells viewers to advertisers while HBO sells programming to viewers.)

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Other Subject: What are likely to be the best measures of actual and

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